Behavior meets brand Data meets drama Growth follows

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Behavioural Strategist

Brand Positioning Meets Performance

Psychology-First Marketing

Psychology-first marketing that converts

I help startups turn customer behavior into brand clarity and growth

Most marketing talks at people

I decode what actually drives them

I combine behavioural science, performance data, and bold creative to build brand strategies and messaging that don’t just sound good - they work.

20 years of proven track record in marketing

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Social Discovery Group

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What I do

Whether you're building from scratch or scaling up, I’ll help you:

Find your true positioning
→ Nail what makes you different - not just better

Understand your audience’s real motivations
→ Not just what they say, but what they do (and why)

Fix conversion leaks
→ Turn scrolls, clicks, and drop-offs into sharp, insight-driven changes

Create messaging that performs
→ Speak the emotional language that earns trust and action

Education, certifications and awards

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Alliance Manchester Business School

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Norwegian Business School

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Google Certified

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The Oscars equivalent in advertising

Winner

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International festival of marketing effectiveness

Winner

My approach

Data meets psychology
I use tools like GA4, Hotjar, ad platforms, and AI to track real user behaviour

Then I map out emotional friction, trust gaps, and buying signals most marketers miss

Fast strategy, not slow decks
No fluff. No 70-slide presentations. Just sharp insights and actionable direction

Strategy from behavior
Forget brainstorms and assumptions — I build strategy by reverse-engineering what your users actually do

If they’re not clicking, converting, or caring — we find out why and fix it, fast

Contact Oleg

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