Accelerate growth with a Fractional CMO
Enterprise-grade marketing strategy without full-time costs
Access 20 years of global C-suite experience
Choose from engagement models tailored to your business
Trusted by startups and large corporates
Social Discovery Group
Engagement model
Fractional CMO
Several hours a day/week, management of strategic marketing projects
Marketing Advisor
On demand sessions, where I solve your marketing challenges
Project sprint
2-3 weeks project targeting a specific marketing task, e.g. “ Go To Market strategy”
Services
Growth strategy
Define Primary Goals
market positioning
lead generation
retention
profitability
Target Audience & Positioning
ideal customer profile
key messages
value proposition
Marketing Mix & Channel Strategy
Budget Allocation & ROI Measurement
Competitive Landscape
High-value, high-intent prospects
High value prospects
define acquisition strategy
build customer journey
reduce acquisition cost
maintain LTV/CAC ratio above 3
High intent prospects
attract ready to buy prospects
know their behaviour and biases
nurture low intent leads
Create urgency
stop simply providing information
create positive Fear Of Missing Out
Improve conversion
Analyse funnel drop offs
advertising
landing pages
calls to action
onboarding
Content
build trust
create urgency
A/B testing
Tech check
page load time
personalisation
Brand positioning
Define Target Client
behavioural traits
pain points
trust points
expectations
Value proposition
claim a unique market position
compare new product to familiar
communicate to pain & trust points
Competitive differentiation
white space in your market
effective way to communicate it
Product and market fit
Know target client
pain points
trust points
behavioural traits
profitability
Dissect value proposition
validate pricing sensitivity
churn reasons and objectives
review against competition
Find strongest use case
common ways clients use product
effective way to communicate it
Demand generation strategy
Segment target clients
pain points
trust points
behavioural traits
buying intent
Problem solving content
build content factory with AI
find high impact channels
go beyond owned media
Prospect journey optimisation
by buying intent
multichannel
Book a free discovery session
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