Accelerate growth with a Fractional CMO

Enterprise-grade marketing strategy without full-time costs

Access 20 years of global C-suite experience

Choose from engagement models tailored to your business

Trusted by startups and large corporates

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Social Discovery Group

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Engagement model

Fractional CMO

Several hours a day/week, management of strategic marketing projects

Marketing Advisor

On demand sessions, where I solve your marketing challenges

Project sprint

2-3 weeks project targeting a specific marketing task, e.g. “ Go To Market strategy”

Services

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Growth strategy

Define Primary Goals

  • market positioning

  • lead generation

  • retention

  • profitability

Target Audience & Positioning

  • ideal customer profile

  • key messages

  • value proposition

Marketing Mix & Channel Strategy

Budget Allocation & ROI Measurement

Competitive Landscape

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High-value, high-intent prospects

High value prospects

  • define acquisition strategy

  • build customer journey

  • reduce acquisition cost

  • maintain LTV/CAC ratio above 3

High intent prospects

  • attract ready to buy prospects

  • know their behaviour and biases

  • nurture low intent leads

Create urgency

  • stop simply providing information

  • create positive Fear Of Missing Out

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Improve conversion

Analyse funnel drop offs

  • advertising

  • landing pages

  • calls to action

  • onboarding

Content

  • build trust

  • create urgency

  • A/B testing

Tech check

  • page load time

  • personalisation

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Brand positioning

Define Target Client

  • behavioural traits

  • pain points

  • trust points

  • expectations

Value proposition

  • claim a unique market position

  • compare new product to familiar

  • communicate to pain & trust points

Competitive differentiation

  • white space in your market

  • effective way to communicate it

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Product and market fit

Know target client

  • pain points

  • trust points

  • behavioural traits

  • profitability

Dissect value proposition

  • validate pricing sensitivity

  • churn reasons and objectives

  • review against competition

Find strongest use case

  • common ways clients use product

  • effective way to communicate it

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Demand generation strategy

Segment target clients

  • pain points

  • trust points

  • behavioural traits

  • buying intent

Problem solving content

  • build content factory with AI

  • find high impact channels

  • go beyond owned media

Prospect journey optimisation

  • by buying intent

  • multichannel

Book a free discovery session

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