Services

Fast growth marketing strategy

Unique brand positioning

Go to market strategy

Product & market fit

Target customer profile

Reduction in customer acquisition cost

1.5 hour: marketing strategy session

Person standing on a cliff edge with a motivational quote overlay: "Stop being afraid of what could go wrong and start being excited about what could go right."

Define Primary Goals

  • market positioning

  • lead generation

  • retention

  • profitability

Target Audience & Positioning

  • ideal customer profile

  • key messages

  • value proposition

Marketing Mix & Channel Strategy

Budget Allocation & ROI Measurement

Competitive Landscape

2 weeks: build strong brand positioning

Close-up of many black spheres with one red sphere in the center, symbolizing uniqueness or standing out.

Define Target Client

  • behavioural traits

  • pain points

  • trust points

  • expectations

Value proposition

  • claim a unique market position

  • compare your new product to a known one

  • communicate to pain & trust points

Competitive differentiation

  • define white space in your market

  • effective way to communicate it

2 weeks: attract high-value, high-intent prospects

Smiling man holding a fish near a lake, symbolising high value high intent prospects

High value prospects

  • define acquisition strategy

  • build customer journey

  • reduce acquisition cost

  • maintain LTV/CAC ratio above 3

High intent prospects

  • attract ready to buy prospects

  • know their behaviour and biases

  • nurture low intent leads

Create urgency

  • stop simply providing information

  • create positive Fear Of Missing Out

2 weeks: validate and refine product market fit

Two hands holding interlocking white puzzle pieces, symbolising a product and market fit

Know target client

  • pain points

  • trust points

  • behavioural traits

  • profitability

Dissect value proposition

  • validate pricing sensitivity

  • churn reasons and objectives

  • review against competition

Find strongest use case

  • common ways clients use product

  • effective way to communicate it

3 weeks: optimise marketing funnel to improve conversion

Man joyfully sliding down a metal slide at a playground, raising arms, wearing denim jacket and t-shirt, symbolising marketing funnel and conversion to sales

Analyse funnel drop offs

  • advertising

  • landing pages

  • calls to action

  • onboarding

Content

  • build trust

  • create urgency

  • A/B testing

Tech check

  • page load time

  • personalisation

2 weeks: develop demand generation strategy

Queue of people waiting in line on outdoor steps, symbolising a demand strategy generation

Segment target clients

  • pain points

  • trust points

  • behavioural traits

  • buying intent

Problem solving content

  • build content factory with AI

  • find high impact channels

  • go beyond owned media

Prospect journey optimisation

  • by buying intent

  • multichannel

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