Services

Oleg works with startups to solve their marketing challenges

Startups often have limited marketing capabilities. If initial growth flattens, it's time to focus on marketing fundamentals

We fix what needs fixing first - ensuring the foundation is strong before scaling further

"You miss 100% of the shots you don't take" - Wayne Gretzki

"You miss 100% of the shots you don't take" - Wayne Gretzki

1.5 hour: marketing strategy session

Person standing on a cliff edge with a motivational quote overlay: "Stop being afraid of what could go wrong and start being excited about what could go right."

Define Primary Goals

  • market positioning

  • lead generation

  • retention

  • profitability

Target Audience & Positioning

  • ideal customer profile

  • key messages

  • value proposition

Marketing Mix & Channel Strategy

Budget Allocation & ROI Measurement

Competitive Landscape

2 weeks: build strong brand positioning

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Define Target Client

  • behavioural traits

  • pain points

  • trust points

  • expectations

Value proposition

  • claim a unique market position

  • compare your new product to a known one

  • communicate to pain & trust points

Competitive differentiation

  • define white space in your market

  • effective way to communicate it

2 weeks: attract high-value, high-intent prospects

Smiling man holding a fish near a lake, symbolising high value high intent prospects

High value prospects

  • define acquisition strategy

  • build customer journey

  • reduce acquisition cost

  • maintain LTV/CAC ratio above 3

High intent prospects

  • attract ready to buy prospects

  • know their behaviour and biases

  • nurture low intent leads

Create urgency

  • stop simply providing information

  • create positive Fear Of Missing Out

No projects fit your needs? Book a free discovery session to get your questions answered

2 weeks: validate and refine product market fit

Two hands holding interlocking white puzzle pieces, symbolising a product and market fit

Know target client

  • pain points

  • trust points

  • behavioural traits

  • profitability

Dissect value proposition

  • validate pricing sensitivity

  • churn reasons and objectives

  • review against competition

Find strongest use case

  • common ways clients use product

  • effective way to communicate it

3 weeks: optimise marketing funnel to improve conversion

Man joyfully sliding down a metal slide at a playground, raising arms, wearing denim jacket and t-shirt, symbolising marketing funnel and conversion to sales

Analyse funnel drop offs

  • advertising

  • landing pages

  • calls to action

  • onboarding

Content

  • build trust

  • create urgency

  • A/B testing

Tech check

  • page load time

  • personalisation

2 weeks: develop demand generation strategy

Queue of people waiting in line on outdoor steps, symbolising a demand strategy generation

Segment target clients

  • pain points

  • trust points

  • behavioural traits

  • buying intent

Problem solving content

  • build content factory with AI

  • find high impact channels

  • go beyond owned media

Prospect journey optimisation

  • by buying intent

  • multichannel

No projects fit your needs? Book a free discovery session to get your questions answered

Contact Oleg

Ready to share your challenges? Please leave your details and I will get back to you today

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